Hi, I’m Michelle.
I built SaaSy to help you turn ideas into impact and launch with confidence. I’ve partnered with Fortune 500 companies to lead product strategy and craft executive narratives that drive informed decision-making. I bring those same insights to startups, streamlining positioning and bringing products to market with clarity.
For over a decade, I’ve worked in creative, producing videos, building websites, and designing brand identities. Today, I bridge business strategy and innovation with creativity and design using systems thinking to drive impact at scale.
I hold an MBA in Design Strategy and an MFA in Visual Design from California College of the Arts. In 2023, I published Breath. Check it out here.
Whether you’re ready to dive in or still have questions, I’m excited to learn about what you’re building.
How I work
Tell the right story
Together we’ll gain insights that will inform product positioning and roadmap priorities.
Turn ideas into impact
I help you build traction by turning product strategy into growth narratives tied to adoption and engagement.
Launch with confidence
Data-driven growth strategies that lead to repeatable wins.
