Scaling Impact Through Strategic Storytelling at MakerUSA
OVERVIEW
I partnered with MakerUSA to elevate its storytelling and brand strategy, enabling the organization to communicate its mission with clarity and credibility to funders, partners, and community stakeholders.
The work focused on translating MakerUSA’s impact into compelling visual and narrative assets that could drive engagement, unlock funding, and support rapid growth.
OUTCOMES
A cohesive brand and storytelling system aligned to mission and growth goals
A suite of high-impact assets used to engage funders and stakeholders
Successful fundraising outcomes with major partners
An enhanced digital presence supporting community expansion.
SCOPE
Brand Strategy
UX & Website Design
Video Production
Marketing & Fundraising Collateral
Stakeholder Alignment
CLIENT
MakerUSA
KEY INITIATIVES
Concept Video
Produced a narrative-driven video to communicate vision, impact, and opportunity
Website Redesign
Designed a user-centered platform to showcase programs, resources, and community
Prospectus (2022–23)
Developed a professionally designed report to communicate outcomes and attract funding
IMPACT
This work positioned MakerUSA as a credible, high-impact organization ready to scale. By aligning storytelling with strategy, the engagement enabled:
Funding secured from partners including NACCE, Arconic Foundation, and Genentech
Stronger brand clarity and stakeholder engagement
Increased visibility and momentum across the Maker education ecosystem