AI Literacy for Non-Technical Professionals with Ethical Intelligence
OVERVIEW
In partnership with Olivia Gambelin and Ethical Intelligence, I led the 0→1 development of an AI Literacy program designed to help non-technical professionals confidently understand and apply AI in their work.
The opportunity: AI adoption was accelerating, but most professionals lacked the foundational knowledge to engage with it effectively. We built a product that translates complex AI concepts into accessible, practical learning experiences rooted in responsible innovation.
OUTCOMES
Launched a 6-week AI Literacy MVP for non-technical professionals
Developed a clear, differentiated position rooted in Responsible AI and practical application
Built a full product ecosystem (curriculum, content, platform, and delivery model)
Secured early enterprise interest and pilot engagement
Established a scalable foundation for future B2B and B2C growth
SCOPE
0→1 Product Development
Curriculum & Content Design
Go-To-Market Strategy
Positioning & Messaging
Production & Delivery Systems
User Research & Validation
CLIENT
Olivia Gambelin, Founder of Ethical Intelligence
PRODUCT DEVELOPMENT
We moved from concept to launch by designing a lean, high-impact MVP:
Defined target audience (HR leaders, people teams, and non-technical professionals)
Structured a 6-week curriculum delivered through modular, digestible content
Built the product within a lightweight tech stack (Notion, Substack, Stripe, Tally)
Created supporting assets including assessments, learning materials, and facilitation guides
GO-TO-MARKET
Positioning the Category
Rather than competing in crowded “learn AI tools” spaces, we positioned the program as: AI Literacy for Decision-Makers
Messaging emphasized:
AI as a system, not just a tool
Long-term capability over short-term hacks
Ethical responsibility as a business imperative
EARLY TRACTION
The MVP quickly demonstrated market resonance:
Secured an enterprise pilot with a leadership team
Generated inbound interest from organizations exploring AI training
Validated willingness to pay for high-level, non-technical AI education
Established Ethical Intelligence as a credible voice in AI literacy and governance
IMPACT
This work transformed AI Literacy from an abstract idea into a tangible, scalable product that enabled:
Non-technical professionals to engage confidently with AI
Organizations to align on a shared language and understanding of AI
A new entry point for Ethical Intelligence to expand into training, advisory, and product offerings